A framed poster with the text 'RANCHO' over a landscape of green hills and trees, mounted on a beige wall.

The Ranch at Saddleback

Tucked in the landscapes of San Juan Capistrano, the Ranch at Saddleback is home to a beautiful space for Christian organizations to host events and enjoy some rest and renewal.

I was tasked with developing the brand identity for the Ranch that honors the history and culture of its environment and establishes itself as a retreat for ministry teams and churches.

ROLE
Graphic Designer

TIMELINE
Nov 2025 - Feb 2025
(16 Weeks)

DISCIPLINES
Branding

TOOLS
Adobe Creative Suite (InDesign, Illustrator, Photoshop)

The Intersection of Tradition and Innovation

Inspired by the old-timey Wild West and modern-day Architecture companies, this brand mixes the old with the new, moving towards a fresh vision for the Ranch. It is grounded in warm browns and glyphic type work that honors the heritage of its city while maintaining a sense of modernity through serene photography, minimalist sans-serif fonts, and muted creams.

My intention behind this brand was to create a robust identity that encouraged versatility in application, which is why there is a variety in brand marks, an elaborate coloring system, and timely typography. This visual approach echoes the Ranch’s roots in San Juan Capistrano’s culture while remaining flexible to growth as it embarks on new endeavors as a retreat center.

Close-up of a brown paper-wrapped package with two decorative postage stamps attached. The stamps are labeled 'The Ranch Orange County' and 'The Ranch at Saddleback.' The package is tied with a white string.
A digital outdoor display sign with information about The Ranch at Saddleback, open daily from 8am to 6pm, located in San Juan Capistrano, Orange County.
A style guide page showing typography details including headline, subheader, body text samples, and contact information in black text on a cream background, with section headers in bold.
Screenshot of the website homepage for The Ranch at Saddleback, featuring a scenic hillside view with yellow flowers and a navigation menu at the top, including links to Home, About, Events, FAQs, and a Contact Us button.
A person wearing a burnt orange sweatshirt and dark striped pants holding a white paper coffee cup with a black lid, sitting on a weathered wooden bench near a chain-link fence on a tennis court.
Glass door with a yellow sign indicating directions to The Hacienda Retreat Center Restrooms with an arrow pointing to the right.
Large black typography letters 'A', 'a', and part of another letter on a beige background with smaller text at the top indicating typography guidelines.
Business cards for The Ranch at Saddleback, with one card mentioning visiting and contact information, and the other displaying the ranch's name and location.
A black keychain with white text reading "The Ranch at SB" attached to a key with a plastic head, resting on a pink textured surface.