Introducing the dynamic brand I crafted for Saddleback Church, designed to implement vibrant energy into a generic weekend service. The visual identity embodies a lively and fresh atmosphere, inviting attendees to connect.
While interning with the Communications team at Saddleback Church, I had the opportunity to direct the brand design for a generic weekend service, providing the team with a dynamic and adaptable foundation to effortlessly revisit and refresh for future one-off services.
I developed the visual identity from the ground up and implemented it across web, app, social media, and broadcast materials as generic placeholders for future use and applied the brand to create assets for the one-off service titled, “Learning to Walk.”
SKILLS
Visual Identity
Graphic Design
TOOLS
Adobe Photoshop
Canva
Figma
Adobe Illustrator
ProPresenter
Moodboarding
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Moodboard #1 - Simplistic & Clean
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Moodboard #2 - Sleek & Bold
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✱ Moodboard #3 - Natural & Light
We moved forward with Moodboard #3 as the primary vision and look, in hopes of bringing in a new style that hasn’t been seen before at Saddleback and creating a refreshing and resilient brand that could be easily built on in the future and.
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Moodboard #4 - Natural & Dark
Brainstorming & Conceptualizing
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Look #1 - Textured Vintage
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Look #2 - Minimalist Halftone
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Look #3 - Handmade & Printed
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Look #4 - A Natural Grid
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Look #5 - Festive Patchwork
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Look #6 - Soft & Warped
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Look #7 - Organic & Outdoorsy
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✱ Look #8 - Retro Tennis
Through conceptualizing and building out sample looks, I found the natural elements would not hold up well overtime and through a change of seasons, so I opted for a more generic yet unique pattern to drive this concept while keeping the fresh and energetic feels that we liked from the moodboard.
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Look #9 - Friendly Farmer's Market
Brand Guide
