Airweave

I help set Airweave apart from competitors and reinforce their mission to provide revolutionary sleep, through high-quality designs that strengthen brand awareness and drive customer engagement.

As my longest standing client, I’ve delivered digital and print collateral to 30+ campaigns, assisted with the experiential design and marketing of Airweave’s new flagship store in LA, and contributed my UI/UX skills to design multiple web pages for the company.

ROLE
Freelance Designer

TIMELINE
Jul 2024 - Current

SKILLS
Campaign
Environmental Graphic Design
Print & Publication

TOOLS
Canva
Figma
Adobe Creative Suite

DIGITAL & WEB

Most of my work at Airweave consists of supporting the marketing campaigns by creating promotional content for socials, web, and email.

Whether it be a new product launch or a holiday sale, I assist the marketing team in ensuring that Airweave pushes strong brand messaging and sale information to reach customers.

A collage of images advertising mattresses and sleep products, featuring people resting on beds and promotional text about sleep and mattress offers.

Seasonal campaigns on social.
With every new campaign, I take an opportunity to enhance Airweave’s online presence and create over 30+ organic/paid assets for social.

Collection of advertisements for Airweave mattresses and sleep products featuring people sleeping and relaxing in various settings.
Collection of advertisements for Airweave mattresses and sleep products featuring people sleeping and relaxing in various settings.

PRINT & ENVIRONMENTAL

As I’ve grown with Airweave, I’ve been able to reach a variety of touchpoints of the brand and their needs as a company, including the print and environmental world.

With the opening of their Flagship store in LA in the beginning of 2025, I supported Airweave in promoting the store through designing signage, promotional materials, and in-store displays.

Outdoor sign with an image of a hand reaching out, accompanied by the text 'Sleep, Simplified.' and 'airweave' logo, surrounded by greenery and a park bench.
storefront with wooden exterior, large glass windows and door, signage reading "airweave" and "Innovative Japanese Mattresses," open daily from 10 am to 6 pm.

Launch of the LA Flagship.
With Airweave’s first retail store opening up in early 2025, I assisted with the experiential design of in-store decals and signage.

A white sink with a blue advertisement for Takumi 2.0 layered foam airbed above it, on a colorful tiled floor with intricate yellow and dark green patterns. Part of a red table is visible on the right side.
Business card for airweave on a white perforated table, with a small portion of a printed document visible.
Open magazine spread on a white surface displaying information about Japanese bedding innovation, with images and bullet points about customization, quick rebound, breathability, and cleanliness.

Storytelling through print.
I had the opportunity to design my first editorial piece with Airweave in the form of their retail booklet, showcasing the company’s mission and Japanese technology.